Daniel Futerman // Creative in Motion
Daniel Futerman // Creative in Motion

I work from my home office, set my own hours and do business with amazing clients worldwide. Love my job. I help businesses increase revenue & freelancers grow their business. Top rated motion graphics freelancer on Upwork.

Increase Your sales using Google AdWords

Daniel FutermanDaniel Futerman
This is part of the 21 Google tips & tricks Series. Check out the other posts!

Google AdWords Guide

Ever since its release back at October 2000, Google AdWords has been considered the industry standard advertising platform. Millions of business worldwide have used Google AdWords to advertise their product, website, video or app.

In the previous post, we explored how John uses Google AdSense to generate passive income online from his blog. In this post, we are going to see how Bill uses Google AdWords to increase online sales.

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Google AdWords Explained with Bill

Increase Sales Revenue using Google AdWords

Before we move on to the technical, let’s recap the concept:

Things Bill needs to do before advertising:

(1) Know what he wants to advertise (his store).

(2) Choose ad types (text, image, video, dynamic).

(3) Select ad sizes and design (upload or create in AdWords)

(4) Set campaign filters (much more about this soon).

(5) Activate the campaign.

Why Advertisers love Google AdWords:

How to increase sales using Google AdWords

Two key questions for advertisers

(1) Who is your target audience?

(2) What are your goals?

Only after answering the above questions, you should get started with your first campaign.

Setting up campaigns in Google AdWords

Bill stars by naming his campaign – “Photography Shop”, and according to Google’s recommendation – opts in to use both Google Search and Display Network.

What this means is that Google will display Bill’s ads on both Google search, and on relevant websites that currently generate revenue using Google Adsense.

Google AdWords campaign settings

(1) Location (countries, cities, regions, postal codes).

(2) Language (select multiple languages or only one).

(3) Devices (desktops, tablets, mobile phones).

If your goal is to bring new customers to your (physical) shop, you should target people from within your city and not from a different state or country. However, this completely changes depending on your target audience and what you are trying to promote or sell.

If you are advertising your new eBook, which has been written in English – you could select English alone in the language options.

Bid strategy and budget in Google AdWords

Ads within the same category or keywords compete against each other in an auction, and the winning ad appears to the user.

You can either set your max bid amount for each click (CPC) or allow Adwords to determine the bids amount for you to maximize clicks on your ads.

Next you need to set your daily budget. So for example if you set this to $10, and your CPC is $1 – this will result in 10 ad clicks.

Bid amounts vary based on competitions, ad type, and many other conditions. Consequently, I’d recommend new users to set a daily budget and allow Google AdWords to determine automatically the best bid to maximize clicks within the daily budget.

Adsense ads bid auction

Bill’s ads on John’s blog

After Bill successfully launches his campaign, his ads start showing up on Google ad networks.

Ads can appear both on Google search result pages (for keywords such as camera lens or lights), or on related topic websites that display Google Adsense ads (e.g. John’s photography blog).

Google AdSense Ads

Google AdWords Guide Conclusions

Hopefully, this guide helped you better understand how to use Google AdWords to advertise your business and increase sales. Using Google AdWords and setting up a campaign is very easy and straightforward. If your goal is to increase your online sale, Google AdWords is the perfect delivery method for you. It only takes a few clicks to get your ads out to the world.

Be sure to check the previous post on how to make money online using Google AdSense.

If you need more help setting up your first advertising campaign check out the Google AdWords help center for more tips and tricks. If you’re new to the concept of sales increase using advertising, you can always start with a small budget and then increasing the amount of time.

The bottom line is you are no longer dependent on advertising agencies to run your campaign. Google Adwords is your personal advertising agency.

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Daniel Futerman // Creative in Motion. I work from my home office, set my own hours and do business with amazing clients worldwide. Love my job. I strive to help creatives like yourself reach the next milestone of their freelance career.

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