I work from my home office, set my own hours and do business with amazing clients worldwide. Love my job. I help businesses increase revenue & freelancers grow their business. Top rated motion graphics freelancer on Upwork.
Update 2017: I currently use Pretty Link Pro (aff link) instead of goo.gl and bit.ly as it offers a better overall solution for my needs.
On social media platforms it’s common for people to shorten links instead of using the full long URL and this is especially true for Twitter due to the 144 characters limit. Link shortening services have been around for quite a while now, but not everyone knows how to use them or why they should?
So before we dive into how to shorten your links with Google and Bitly link shorteners, which it’s ridiculously simple – let’s first understand the benefits of doing so.
Link shortening services give you access to a personalized dashboard with tons of data about your links. Google’s shortener provides the following data:
★ Total clicks on your shortened links (all time, monthly, weekly).
★ Referrals (where on the web the link was clicked).
★ Browsers (chrome, firefox, safari).
★ Platform (mac, windows, tablet).
3. QR codes.
Google link shortener will automatically generate a QR code of shortened link for scanning on mobile devices.
How to shorten links?
Head over to goo.gl and paste the full URL into the box. Click “Shorten URL” and you’re done! It couldn’t be more simple.
Make sure you’re logged in to your Google account in order to save the link to your dashboard.
An honest insight, I use Bitly link shortener more often.
You all know that I love Google and their products. I wouldn’t be doing this series otherwise. But when it comes to link shortening services I actually don’t use Google’s shortener that often… I use Bitly instead. The simple truth is that the Bitly link shortener services is a more powerful and provides more tools and analytics.
6.Integrate with other services via API (buffer, twitter, sniply)
7. Bitly link shortener Chrome Extension
The Bitly chrome extension is a huge time saver. Have a website you’d like to shorten? Click the bitly icon and the extension will shorten & copy the link to your clipboard with one click!
8. Created a Branded Short Domain!
Branded Short Domain – worth explaining!
+Dustin W. Stout from +dustn.tv does it best. When Dustin shares links via his brand they always start with his brand name (http://dustn.ws), and end with several additional characters (just like bit.ly & goo.gl) to make it unique. We won’t get into branding in this post, but having a constant theme throughout your business is extremely important.
Let’s say you’re about to send an urgent email to a client or friend with a link in it, and really need to know whether or not he clicked on that link. Instead of sending the long url – shorten the link and then you’ll be able to see if and when the link was clicked!
Daniel Futerman // Creative in Motion. I work from my home office, set my own hours and do business with amazing clients worldwide. Love my job. I strive to help creatives like yourself reach the next milestone of their freelance career.